It is the season of the golden wind. On the morning of September 13, the opening ceremony of the 8th China · Garden Rosewood and Home Culture Expo was held in Huayuan Village, Nanma Town, Dongyang City, Zhejiang Province, where the world's largest mahogany furniture professional market - Garden Rosewood Furniture City. With the theme of "Inheriting the classic and innovating the Future", the expo gathered mahogany furniture manufacturers, distributors and consumers from all over the country to witness the grand event.

Huayuan Village is the "world's No. 1 redwood Village", ranking first among the top ten international villages in China and the comprehensive influence of 2022/2023 villages. In 2023, the whole village of Huayuan village achieved a business income of 72.5 billion yuan, and the per capita annual income of villagers reached 176,000 yuan. At present, there are 3,056 private businesses, including 1,773 private businesses in the mahogany furniture and wood products industry, accounting for 58.02%, radiating the surrounding six townships and streets. It has become a solid platform for hundreds of thousands of people to achieve common prosperity.

After more than ten years of innovative development, Huayuan Village has formed the whole industrial chain and industrial cluster of mahogany furniture such as log market, plate market, mahogany supporting center, industrial core block, mahogany corridor, mahogany furniture city and international logistics center, covering all industrial links from logs, plates, sawing boards, drying rooms, carving, painting and mahogany furniture design, production and sales. Among them, as the sales terminal of the garden mahogany industry chain, the garden Mahogany Furniture City was opened in 2010, with a total market area of about 500,000 square meters, attracting more than 2,300 brands to enter, which is a "five-star" civilized and standardized market in Zhejiang Province, ranking first in the furniture category for many years on the list of "China's top 100 Commodity market". Last year, it ranked 36th and continued to lead the furniture market.

Garden joint Party secretary, garden village Party secretary, garden Group chairman Shao Qinxiang introduced to reporters said, "Garden redwood furniture city is a production base and wholesale base of the market at the door, with a complete industry, brand clustering, product diversity, affordable and many other advantages, we invest a lot of manpower and material resources, financial energy and intelligence every year to do a grand event, It is to show the world the rosewood culture, artisan spirit and master works, and make the golden card of 'Garden Rosewood' more brilliant."

In recent years, while improving the existing foundation, Huayuan Village has continuously optimized and upgraded the rosewood industry, built the garden modern home furnishing hall, built the Garden Nantong Home Textile City, diversified and coordinated development of rosewood and home furnishing industries, formed the most complete rosewood industry chain, the most perfect rosewood supporting facilities, the best quality service trading platform, and built a "everyone House" ecosystem. Build a "one-stop" distribution center integrating retail, wholesale, tourism, leisure and other functions.

In 2021, Garden Mahogany Furniture City will upgrade the third floor of the market area E to Garden Modern home Hall, which has introduced more than 20 well-known brands at home and abroad; In August last year, Garden Nantong Home Textile City was grandly opened, and more than 20 well-known home textile brands from all over the country settled in. "This is to enrich the product supply, innovate the market model, provide the majority of consumers with rosewood and home one-stop shopping experience, so as to lead the fashion life, and effectively improve the quality of life of the people." Dongyang City garden mahogany furniture development Co., LTD. Chairman Yan Xu said.

Facing the rapidly changing Internet era, how to crack the traditional sales problem? As early as the end of 2019, Garden Redwood Furniture City planned ahead, took the "Internet + physical market" as a breakthrough, integrated talents and resources, invested heavily in research and development and opened up new retail channels in the offline and online redwood market, and launched the new retail smart redwood market "garden purchase". The outbreak of the new coronavirus epidemic in early 2020 accelerated the progress of the online market layout, took the lead in opening the online exhibition mode, and the Garden Rosewood Furniture City quickly caught the "network express".

"In the past five years, we have made full use of the online platform of 'Garden purchase' to divert the offline market, continued to create the development model of 'Internet + physical market', and led the healthy development of the global rosewood furniture market industry." Yan Xu said so.

It is understood that the "garden purchase" uses 3D reproduction and AR augmented virtual reality to move 500,000 square meters of the market online, 3D exhibition hall can be immersive remote visit, clearly see the material, specifications, details of the product, to achieve remote indoor walking, greatly improve the utilization of market stores, but also through the real AR function, three-dimensional experience furniture real scene matching effect, Try out mahogany furniture like you try on clothes, and let customers see the results before paying. "Now, many old customers like to visit the market directly in the 'garden purchase', after promising products, 'lying' at home can also place orders." Garden mahogany furniture city operator Chen Wangge mahogany head Chen Xuting said that the smart market let them avoid travelling back and forth, but also reduce their operating costs.

Not only that, Huayuan Village traffic location advantage will be more obvious. On September 6 this year, the Hang-Wenzhou high-speed railway has just opened and operated, attracting merchants from all over the country to participate in the procurement of the Golden Week in the Garden Redwood Furniture City; By the end of this year, the Yidong Expressway Garden Interconnect will be opened to traffic, connecting Yiwu China Commodity City, Garden Mahogany Furniture City, Yongkang China Hardware City and other five-star market clusters; In the future, the Garden station will be set up in the Jinyi East Rail Transit Line, and the runway of Hengdian Airport will be expanded to 2,400 meters, when Huayuan Village will achieve full coverage of expressways, high-speed rail, light rail and airports, which will bring great benefits to offline retail customers.

In terms of publicity, Garden Mahogany Furniture City is bringing new ideas, using the official video number and Douyin number to carry out all-round operation and promotion, and displaying the unique charm of mahogany furniture through carefully planned video arrangement and live broadcast, which significantly improves the influence and visibility of the market, attracting more customers for the market and bringing more sales opportunities for merchants. It has also added new momentum to the high-quality development of enterprises.(Wang Jiang Hong、 ding Jiang)