On the evening of August 29, the Jingyan Cultural Tourism Image Launch Event grandly commenced at Leshan Shihao Plaza. Under the theme "A Millennium-old Jingyan, Rejuvenated and Setting Sail," the event showcased the county's profound historical and cultural heritage alongside abundant tourism resources. It officially unveiled Jingyan's new cultural tourism slogan and visual identity, featuring interactive activities and immersive experiences that fully revealed the unique charm of this millennium-old county. The event extended a heartfelt invitation to visitors nationwide, declaring it "the premier destination for cultural tourism experiences at Tianfu's Southern Gateway."

(Press conference scene)

Xie Jianping, Vice County Magistrate of Jingyan County, attended the event and delivered a speech, warmly inviting guests from all over to experience the beauty of Jingyan. He highlighted the county's rich historical heritage: its 1,400-year history has nurtured numerous notable figures, with preserved cultural landmarks like the Ancient Salt Horse Road and Sanjiang White Pagoda. The region also boasts distinctive culinary traditions and vibrant intangible cultural heritage. As a major agricultural county and renowned industrial fabric hub, Jingyan is advancing the integration of "cultural tourism + diverse industries," developing unique travel routes and experiential projects. Leveraging its strategic location and transportation advantages, Jingyan is actively integrating into the Greater Emei Tourism Circle, striving to become a premier destination for cultural tourism experiences in southern Sichuan.

(Deputy County Governor Xie Jianping delivered a speech)

The event at the press conference was filled with vibrant activities. The stage play "Life Is Bland: A Taste of Jingyan" vividly portrayed the local flavor of Jingyan through its dynamic plot, while the rhythmic RAP "A Taste of Jingyan" showcased the region's unique characteristics in a modern style. The song and dance performance "China's Orange Homeland in Jingyan" elegantly presented regional industrial culture through graceful movements, earning enthusiastic applause from the audience. The event also featured interactive Q&A sessions on Jingyan's cultural tourism knowledge, where active participation from the audience deepened their understanding of Jingyan's historical culture, distinctive industries, and tourism resources through engaging quizzes.

(From RAP "Let's Study Wells")

The highly anticipated new promotional slogan and logo of Jingyan Cultural Tourism were officially unveiled, marking a new phase in the brand's development. The logo's structure combining "Jing" (well) and "Yan" (research) perfectly integrates Jingyan's cultural elements. Presented in a contemporary Chinese style, it offers immediate visual appeal while embodying rich heritage: the iconic Zhuotong derrick, exquisite well salt craftsmanship, and rural peasant paintings. This design showcases the vibrant energy of Tianfu South Gate, with bamboo chopsticks symbolizing the cultural sophistication of Jingyan's lifestyle. The slogan "Life needs less pretension – add some Jingyan" creates a seamless synergy between visual and thematic elements, radiating authentic charm through this poetic blend of tradition and modernity.

(Yijin Culture and Tourism LOGO)

With the official debut of Jingyan Cultural Tourism's iconic IP, this new symbol blending millennia-old charm with modern vitality will serve as a bridge connecting Jingyan with the world. Moving forward, Jingyan will leverage this IP as a medium to deepen cultural-tourism integration and innovation, bringing its distinctive cuisine, intangible cultural heritage, and pastoral landscapes to broader stages. Empowered by this vibrant identity, Jingyan is poised to become an irresistible cultural tourism destination. We invite you to join us in experiencing a flavorful and colorful "Jingyan Invitation" filled with saltiness and vibrancy! (Source: Publicity Department of Jingyan County Committee)